Monday, October 14, 2013

Why Your Free Website is Costing You Money...





In today's do it yourself world, a free website seems like a perfect way to add your business to the World Wide Web.  All you have to do is create your free account and start adding pages of information and pictures.  Lots of pictures...  As I say this, I envision, numerous if not hundreds of websites that I've seen with pictures that tell a story but is it the right story for your business.  This way of approaching "what content to add to your site" holds true as well.

Let me explain...

All business owners start out with a passion for their company.  They have to be thorough in their plan to create a successful business.  They watch cash flow,  the buying and selling of inventory.  You have to be aware of your bottom line.    That's where the "do it yourself" websites come in handy...  Right?  It's free, it's accessible, and let's face it, in the new economy, it's free.(Yeah I said "free" twice)  Sounds good so far...

But once you begin to put your site together you find yourself seeking help in tutorials, and snobby online forums, outdated books at the library or your cousins kid about what to do next. You will spend countless hours re-inventing the wheel and learning the art of web development all while trying to maintain your business. Statistically your website has less than 30 seconds to grab a customers attention or lose them forever, are you confident in your ability to do that? You have to have knowledge of how the World Wide Web works in order to make it work for you and your business.

Now knowing what you know about building your site; adding the correct information, pictures and content, you might realize one very big thing about your "free" website; with the time it has taken you to design your site,  create meaningful content, search for and upload and place the best pictures, you begin to see the bigger picture and realize that you are being taken away from your business and the needs that need to be met to help your business grow. So you have to ask yourself what is my time worth? Every minute I spend on my "free" site is time that is taken away from my business. How do I create a website with great content that will have your customers coming back for more and at an affordable price.

That's why, at CircaTek, we take pride in things we do.  Whether its creating a beautifully designed custom site, to online marketing or content creation, we work with your vision and business model; add our creativity and know how, to bring your business online for the twenty first century.

We design and manage online content for your business because you have enough to worry about.  It's not about a  partnership, its a business relationship.  One that's surprisingly affordable.

Contact us today. Find out how we can help grow your business online.  With our free (yes it really is) consultation.  We will tell you how we can help you, and how we will do it.

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